ATAS International Introduces New Matte Colors

To complement the industry accepted standard gloss finish of over 35 standard colors, ATAS International now stocks six new matte colors.  The new low-gloss finish offers a more subdued aesthetic, like that which is found with natural metals.  Matte Black has been a popular color choice for many building components recently, and that color leads the new matte palette, which also includes Thunder Grey, Anchor Grey, Ash Grey, Char Brown, and Almond.  The new matte colors will be stocked in .032 and .040 aluminum and 24-gauge steel; other gauges are available upon special request.

 

The matte finish is achieved using a 70% PVDF coating, the same coating used with all the ATAS painted colors, which provides high-performance durability for exterior and interior applications.  The only difference with the new matte colors is that the gloss level is only 10 to 20 degrees, as compared to a 30 to 40 degree gloss level with the standard colors.  Therefore, the same quality, longevity, and surface color performance can be expected.  The coatings are designed to resist fading, chalking, and abrasion, and meet the requirement of AAMA 2605-13 and AAMA 620-02.  To further ensure quality of coatings and products, ATAS International and their sister company, BRIGHTSMITH Coaters, are both ISO 9001:2015 certified, with a focus on serving customers and continuous improvements.

 

The calming shades of black, grey, brown, and beige in the matte finish softens the look of a panel surface.  For a unique aesthetic, glossy and matte finish panels are being used together to create a textured look.  The glossy panels can be used for a dramatic effect in a specific area, creating an instant impact against the rest of the wall, which remains visually softer in the matte colors.

 

This new ATAS color offering is just one more option in a multitude of finishes, including stock and premium colors, Oxide Series colors (to mimic the look of weathered steel), and laminates and print coats in wood grain patterns.  In addition to painted finishes, ATAS also offers a variety of natural metals that include copper, stainless steel, anodized aluminum, 55% Al-Zn alloy coated steel with acrylic coating, and six different zinc colors.

 

Jim Bush, Vice President of Sales and Marketing for ATAS International, stated, “As design trends develop, and with the input of our customers and advisory board members, ATAS strives to increase our range of colors and products.  We are pleased to offer more choices than ever before to meet the needs of building owners and the design community.”