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EDUCATION > Did You Know? > General > Metal Roofing Alliance (MRA)

Metal Roofing Alliance (MRA)

atas-metal-roofing-alliance-th.jpgATAS International, Inc. is a founding member of an alliance that was formed in 1998. The Metal Roofing Alliance (MRA) is a coalition created to establish consumer awareness and acceptance of metal in steep slope roofing applications. It consists of metal roofing manufacturers, metal coaters, paint suppliers, metal producers, related trade associations, related companies to the trade, and dealer-installers of major manufacturers. The MRA is in place to promote residential metal roofing through a targeted marketing awareness campaign in an effort to accelerate the growth in metal’s share of the U.S. and Canadian roofing market.
ATAS has a residential market focused division, ACCEL Roofing, that is heavily involved with the MRA.

MRA Membership Levels for Contractors:
  • Bronze
  • Silver
  • Gold
MRA Website Contractor Tools:
  • Submit application to become a member
  • Listing on “Find A Contractor”
  • A link to your website from the MRA website
  • A “Contractor Toolbox” CD
  • Limited time FREE access to “MRA Online University” that includes video tutorials on how to market your business, sell to the consumer, and tips and tricks on installation techniques
  • Option to join the MRA Investment Grade Roofing® Quality Contractor Program
  • Discounted rate on MarketSharp CRM (Customer Relationship Management)
MRA Website Consumer Tools:
  • “Metal Roofing from A to Zinc” - informational tab
  • Product Gallery
  • “Find A Contractor” near your home
  • “My New Metal Roof” visualizer
  • Energy efficiency information
  • Cost savings
  • News and resources
  • Testimonials