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ATAS Introduces Interactive Color Chart on Website

6/16/2016
Allentown, PA, June 15, 2016 – ATAS International, Inc. has launched a new interactive color chart on their website.  Visitors to the web page can click on color swatches to reveal a larger color display, including the color reference number and SRI value.  The vast array of color choices are all found on the same page, with tabs for the various categories, such as stock colors, color collections, print coats, laminates, natural metals, and product-specific colors for easy navigation.
 
A materials availability button allows users to quickly navigate to a page that lists the colors and the types of metal and gauges in which that color is available. The color material and reference guide also lists the initial solar reflectance, thermal emittance, and solar reflectance index (SRI) values, along with ENERGY STAR® and CRRC® (Cool Roof Rating Council) information.
 
Additionally, customers can now request color chips online by simply completing a short form on the website. 
 
John Pospischil, Marketing Coordinator for ATAS stated, “The goal was simple: create a ‘one-stop-shop’ for our customers to compare and select colors, as well as request samples. The challenge was to compile our vast amount of colors into one easy-to-navigate web page, making it quick and convenient for customers.”
 
Check out the new color chart at: www.atas.com/colors