American Iron and Steel Institute Awards ATAS president Theodorus Bus


Washington, DC – The American Iron and Steel Institute (AISI) announced today the recipients of its first Market Development Industry Leadership Award. The award recognizes individuals who have made significant contributions in advancing the competitive use of steel in the marketplace as a direct result of AISI Market Development initiatives in the automotive, construction and container markets. The award was presented to two individuals: Paul Geck, senior staff technical specialist at Ford Motor Company; and to Theodorus “Dick” Bus, president of ATAS International Inc., during a ceremony held during AISI’s General Meeting at the Boca Raton Resort & Club in Boca Raton, Florida.

AISI Senior Vice President of Market Development David C. Jeanes said: “We are pleased to name Paul Geck and Dick Bus as the first recipients of the annual AISI Market Development Industry Leadership Award. During their careers, both of these men have demonstrated outstanding leadership and commitment to advancing the use of steel in their respective industries and to the implementation of new steel technologies within their own companies.

“Paul Geck has been instrumental in implementing advanced high-strength steel technologies in the design of current-model Ford cars and light trucks. Dick Bus is being recognized for his outstanding vision and leadership in spearheading the creation and launch of the Metal Roofing Alliance, which is growing the market for steel in the residential roofing market. Their efforts have helped change the face of the marketplace, creating demand for the next generation of steel products. We appreciate their dedication and are honored to recognize them with this award,” Jeanes said.
The award for Paul Geck reads: “Presented to Paul E. Geck in recognition of your significant contribution in advancing applications of steel in Automotive market development.”

The award for Dick Bus reads: “Presented to Theodorus (Dick) A. Bus in recognition of your significant contribution in advancing applications of steel in Construction market development.”

Theodorus (Dick) A. Bus
Dick Bus is president of ATAS International Inc., a family-owned manufacturer of architectural and residential metal roofing and siding. ATAS manufactures profiles in aluminum, steel, copper and zinc for the residential and architectural building envelope markets. Panels are manufactured with high- performance coatings. Bus has more than 30 years of experience in the metal roofing and siding industry.

Bus led a team to explore the potential for market growth in the residential roofing market. The team’s efforts resulted in a comprehensive business case that became the foundation for the Metal Roofing Alliance (MRA), a coalition of customers, suppliers and producers committed to growing this market. The MRA is driving demand for steel roofing by educating consumers on its benefits and by connecting them with a network of reputable contractors that can install these roofs on their homes. Steel shipments in this market have grown by 450,000 tons per year since the program was launched in 1999. Bus is president emeritus of the Metal Roofing Alliance.

“Dick’s untiring work in developing the business case for residential roofing that resulted in the creation of the Metal Roofing Alliance has been responsible for significant steel growth in residential roofing, especially in the re-roofing market,” said Delbert F. Boring, vice president of construction market development for AISI. “His commitment to growing the residential roofing market is unparalleled and appreciated by all of us.”
Bus is currently president of the Metal Construction Association (MCA) and is a founder of The Metal Initiative, a coalition of manufacturers, individuals and associations that have come together to provide information on the features and benefits of metal in construction. The industry-wide program is designed to educate building owners, architects, and contractors about the use and selection of metal roofs and walls in commercial, industrial, and institutional buildings.

Bus has chaired the Residential Roofing Council of the Metal Construction Association and the committee that produced the Minimum Guideline for Residential Metal Roofing.

AISI’s work in the construction market is conducted under its Construction Market Program, which is supported through an investment by the following member companies:

  • AK Steel Corporation
  • Dofasco Inc.
  • IPSCO Inc.
  • Mittal Steel USA
  • Nucor Corporation
  • Severstal North America Inc.
  • Steelscape, Inc.
  • Stelco Inc.
  • United States Steel Corporation
  • USS-POSCO Industries

AISI serves as the voice of the North American steel industry in the public policy arena and advances the case for steel in the marketplace as the preferred material of choice. AISI also plays a lead role in the development and application of new steels and steelmaking technology. AISI is comprised of 33 member companies, including integrated and electric furnace steelmakers, and 118 associate and affiliate members who are suppliers to or customers of the steel industry. AISI's member companies represent approximately 75 percent of both U.S. and North American steel capacity. For more news about steel and its applications, view AISI’s website at www.steel.org.

About ATAS International, Inc.

Founded in 1963, ATAS International, Inc., a leading manufacturer of metal roofing, wall and ceiling panels, produces systems for commercial and residential buildings. The ATAS product line offers more than 20 profiles available in aluminum, steel, zinc and copper. These profiles include: standing and batten seams; corrugated; curved; tapered; shingles; tiles; shakes; and narrow or wide ribbed panels with hidden or exposed fasteners. Rainware, crown moulding and perimeter edge trim are also available with the same finish to match or accent a roofing or wall system. ATAS offers energy efficient building envelope technology, such as cool roofing products that are ENERGY STAR qualified and InSpire, the transpired solar collector, which utilizes precision perforated metal panels to preheat ventilation air via solar energy. ATA-Solar, a building integrated photovoltaic product complements ATAS’ sustainable product offerings. Profiles are coated with a Kynar 500 PVDF or Hylar 5000 PVDF finish in 30 standard colors. ATAS has four manufacturing facilities in the United States: two facilities, including the headquarters, in Allentown, Pa.; one in Maryville, Tenn.; and one in Mesa, Ariz. All ATAS locations are certified to ISO 9001:2008 with design.


Stevi Jerrold
ATAS International, Inc.
Marketing Coordinator
Phone: 610.395.8445
Fax: 610.395.9342
Email: sjerrold@atas.com
Website: www.atas.com